By Polina Smith
Ashley Tolliver, CEO of NUDExLASH
It’s been said that darker women of color have long been ignored by makeup brands. In recent years, beauty brands have begun to broaden their shade ranges but it’s certainly taking others some time to catch on. More broadly-distributed brands like Fenty and Huda Beauty were cheered on for releasing between 30-50 different shades of foundation. While others idle by, the beauty community has not been known to hold back on their disappointment and lack of enthusiasm on social media. Eventually, some makeup lines came through with “you asked, we listened” responses, offering more options for consumers with darker skin tones.
Well, one Oakland makeup artist and entrepreneur, Ashely Tolliver saw this racial disparity. Specifically, she identified a gap in clean and luxurious products available to her and the greater persons of color community and that became the genesis of her company, NUDExLASH.
Ash writes, “Being a pro makeup artist for the last 8 years and co-creating alongside the big brands we all love and admire, I felt there was a void concerning clean beauty products that were also luxurious and had variety for all. I chose to step away from artistry and single handedly pick and create an elegant, clean beauty brand for all. My passion for women empowerment mixed with beauty has brought us here together! I really hope you enjoy this line as much as I do!”
Try one of these best-selling products:
All In One 15 Piece Professional Face Brush Set $59
We are excited to finally announce the perfect All In One 15 Piece Face Brush Set!
Our synthetic non absorption brush bristles are hardy, hygienic and less likely to cause product wastage because the hairs absorbs nothing. Our All in One Face Brushes deposits all products that is picked up onto the skin leaving a skin-like flawless makeup application. Liquid and powder friendly!
Urth - Goddess of Fate $40
Ultra Pigmented Vegan 🌱 Eyeshadow.Our long lasting pro-quality bendable tru-to-pan shades has a buttery feel that leaves your look polished and precise. Versatility is a must with the NUDE COLLECTION, being able to apply shimmery shades wet or dry was one of our main focuses. No matter what your vibe is, our shade range enhances your overall look.
